In today’s content-rich world, consumers are overwhelmed by the choice available to them through TV, VoD, (and increasingly UGC).

Initially this is exciting for the new consumer, but it rapidly becomes an irritating experience as, each time, they click through channel-after-channel on the EPG or wander through the VOD library. The result – people stick to watching what they already know, and after a while begin to question whether they are getting value for their subscription money.

In this situation customer retention becomes a problem, and raising ARPU similarly challenging. The fact is consumers cannot select what they don’t know – so ‘Search’ is the wrong approach to a constantly moving EPG or large VOD library. Intelligent, personalised ‘Recommend’ solves this problem, thereby improving retention and raising ARPU.

By automatically profiling both the viewer and the available content, ThinkAnalytics delivers on-demand recommendations to STB, Web, Mobile…